Total AI | Brand Assets

BRAND GUIDELINES

Brand Purpose

Motion

Brand System

01 BRAND PURPOSE

Brand Purpose

Total AI is an all-in-one platform designed to connect individuals and companies with the future of AI. From tools and training to jobs, gadgets, and enterprise insights, our brand is built around exploration, empowerment, and innovation.

02 BRAND LOGO

Logo Usage

Acceptable Uses

Articles, blog or social posts about Total AI

Platform partnerships, sponsorships, or co-promotions

Product reviews, case studies, feature showcases

Media coverage, interviews, public talks

Unacceptable Uses

Do not modify, distort, rotate, or recolour the logo

Do not place the logo on busy / low-contrast backgrounds

Do not imply false partnerships or endorsements or use logo commercially without written approval

Do not associate the logo with misleading, harmful, or illegal content

NOTE: You do not need additional permission if you follow the branding rules in this guide and you are not using the logo to mislead or misrepresent the brand, if in doubt email info@totalaiweb.com

Logo Variations and downloads

Design No.1A

Design No.1B

Design No.2A

Design No.2B

Design No.3A

Design No.3B

03 COLOURS

Primary colours

#004aad

Deep blue

#ffffff

White

#000000

Black

Secondary Colours

#ebc675

Golden Yellow

#c80000

Crimson Red

#000189

Navy Blue

#ffd527

Bright Yellow

#0f6617

Forest Green

04 TYPOGRAPHY

Brand Name Design No.1	Brand Name Design No.2	Brand Name Design No.3

Font: Abstracted Dream	Font: Abstracted Dream & Atma	Font: Atma
Minimum Sizes Digital: 120px wide Print: 30mm wide	Minimum Sizes Digital: 120px wide Print: 30mm wide	Minimum Sizes Digital: 120px wide Print: 30mm wide

Brand Name Design No.1

Font:

Abstracted Dream

Minimum Sizes

Digital: 120px wide

Print: 30mm wide

Brand Name Design No.2

Font:

Abstracted Dream & Atma

Minimum Sizes

Digital: 120px wide

Print: 30mm wide

Brand Name Design No.3

Font:

Atma

Minimum Sizes

Digital: 120px wide

Print: 30mm wide

*Do not place the logo near other visual elements or crop it in any way*

*Always keep clear space around the logo (equal to the height of the "T" in Total)*

05 Voice & Tone

Voice

Knowledgeable, optimistic, and empowering.

Tone

Conversational; avoid jargon when possible. Use inclusive "we," you", and action-orientated phrasing.

Attribution & Context

Always spell the name "Total Al" (title-case, space included).

Link to the homepage: https://www.totalaiweb.com.

NOTE: DO highlight benefits ("Explore, learn, innovate"), DO Not over-promise or sensationalise Al capabilities OR pair our name or logo with third-party brands without written permission.

06 Legal & Fair Use

Legal & Fair use

Use of Total Al brand assets is granted provided that:

You do not misrepresent your affiliation with us.

You do not use our assets with illegal, defamatory, or misleading content.

You follow all visual rules in this document.

We reserve the right to revoke permission and request removal of our brand from any medium that violates these conditions.

Contact: For asset requests, partnership enquiries, or special permissions, email info@totalaiweb.com.